Aetna Vision Direct Mail Concepts

Aetna Vision needed to grab the attention of corporate benefit providers (read: your friendly HR professional) to sell their vision benefits. We created three direct mail concepts to choose from (they picked the first one, for the record). Each of them created an incentive to meet with an Aetna sales rep––whether it be free Ran Ban sunglasses, a gift card to a local restaurant, or a choice of whatever they wanted.  [Click the right arrow to see more images.]