For three years, P&G has been a generous sponsor of the Cincinnati Food + Wine Classic. To activate their brand before, during, and after the event, we created a series of videos that aligned with their mission to give back to the community.
In 2015, we created a cooking competition at the event where three local chefs faced off for a cash donation to their favorite charity. To promote the competition, we created a promo video for each chef, showcasing their commitment to their chosen charity. This video highlights Nick Marckwald and the Crohn’s and Colitis Foundation Foundation of America.
This video was promoted through email and social media. It was also playing in the background as Suzy competed at the event. Nick took home first prize at the event and a cash donation of $3,000.
The video series was such a success, we repeated a very similar same concept the following year.