EyeMed EyePrefer Direct Mail

EyeMed needed a direct mail concept to promote their vision benefits while supporting their recent efforts to rebrand the company. Because they boasted more in-network providers than any other vision benefits company, this piece emphasized “choice” as the main selling point. It officially launched their new coverage package, aptly named Eye Prefer.

We sent a clutter-busting box to decision making HR professionals with a brochure and thumb drive containing more information.