EyeMed Vision Benefits Direct Mail

Vision benefits aren’t always the sexiest things to sell but we made it more fun when we threw in free lunch. We sent benefits providers a Bento lunchbox with a gift card for $15 at Chipotle in return for visiting our EyeMed campaign landing page. This direct mail campaign, like so many others we produced, relied on disruptive packaging and bold copywriting to make an impact. To date it is one of the most effective direct mail campaigns EyeMed has produced.