Fisher Price Social Video Concepts

When Fisher Price asked EMA for a “viral” social video campaign to promote their new line of toys, we produced a user submitted video series which poked fun at real-life child “meltdown” scenarios. All content for the pitch (pictured above) was plucked from real-lifeĀ mom and dadĀ blogs and Twitter feeds. The viral nature of the video was conceived through authentically generated one liners and quips.