Lexus Activation for Cincinnati Food + Wine Classic

Lexus has been a diamond level sponsor for the Cincinnati Food and Wine Classic for three years. As such, we activated their brand in a variety of ways before, during and after the event. In addition to placing half a dozen cars throughout the park each year, we created Lexus signage, Lexus branded wine holders, a Lexus ad on the back page of the event program and a series of Lexus branded road trip videos, featuring chefs from other cities driving in Lexus cars to the event.