P&G Activation for Cincinnati Food + Wine Classic

For three years, P&G has been a generous sponsor of the Cincinnati Food + Wine Classic. To activate their brand before, during, and after the event, we created a series of videos that aligned with their mission to give back to the community.

In 2015, we created a cooking competition at the event where three local chefs faced off for a cash donation to their favorite charity. To promote the competition, we created a promo video for each chef, showcasing their commitment to their chosen charity. This video highlights Suzy De Young and Whole Again, an organization that feeds hungry, at-risk children.

This video was promoted through email and social media. It was also playing in the background as Suzy competed at the event. In response, several news outlets picked up her story and an audience member stood up and wrote her a check for $1,000.

The video series was such a success, we repeated a very similar same concept the following year.