Skil Product Naming

In America, Skil launched a screwdriver with a wine opener attachment called Ixo Vino. (Vino is Italian for wine).

Skil came to Strata-G in need of a similar name for its product launch in Spain. After several rounds of brainstorming and vetting, I aptly named the Spanish version, Ixo Vivo. (Vivo is Spanish for “I live.”)