Stella Artois Activation for Cincinnati Food + Wine Classic

Stella Artois has been extremely motivated to connect with the Cincinnati / Midwest market. As such, we partnered with them to bring Stella Artois products to a highly motivated, affluent audience at the Cincinnati Food and Wine Classic. In addition to building a Stella bar onsite, we passed out thousands of Stella branded glasses, parked a Stella airstream truck onsite, and programed one of our speaker series tents with a Stella brand ambassador who sampled out different varietals paired with bites from Taste of Belgium.