Sysco Activation for Cincinnati Food + Wine Classic

Sysco, headquartered in Cincinnati, is a food distributor and significant sponsor of the Cincinnati Food and Wine Classic. For two years in a row we worked with the Sysco team to build a custom kitchen in the park, designed for up close and personal chef demonstrations with plenty of samples for the audience. Through these experiences, we helped Sysco connect personally to chefs throughout the community, leading to long-term contract relationships. As part of the activation, we recruited big name personalities to appear on stage, including Anthony Munoz and Jean-Robert de Cavel.