WHAT I DO NOW
At Barefoot Proximity, I serve as Associate Creative Director where I help manage a team of writers and designers to deliver highly personalized email, strategic lifestyle content, marketing promotions, sweepstakes and social media for the Proctor & Gamble Everyday Brands. As P&G’s digital agency of record — and with North America’s largest CRM / email program — we turn data into insights … and insights to big ideas that move consumers.

WHAT I’VE DONE
Prior to this undertaking, I co-founded the Cincinnati Food and Wine Classic and served as Executive Director for three years. There, I managed the promotion of partner/sponsor brands like Lexus, Chipotle, P&G, UC Health, Sysco, Sub-Zero & Wolf, Stella Artois and Creation Gardens. Our marketing campaigns spanned social, email, print and digital platforms—and culminated in 1:1 experiences at the event.  I also helped oversee a team that handled talent recruitment, operations, production, marketing and PR, finances, and every other aspect that goes into creating a large-scale, national event.

Additional roles in advertising have ranged from copywriter and designer to video producer and content strategist. Accounts have included Fisher Price, Macy’s, Northern Quilted, Bosch Tools, AutoTrader.com, TimberTech, CVG Airport, Convergys, EyeMed, Cincom and xpedx. Roles have included strategic campaign development, copywriting, content strategy, art direction, Search Engine Optimization, social media integration and video concepting, scripting and production.

OTHER COOL STUFF
In 2010 I launched a food blog (epi-ventures.com) and wrote Todd Kelly’s Orchids at Palm Court cookbook. In 2014, I co-wrote and published Daniel Wright’s Senate: Street & Savory cookbook. 

In 2011, my original video series, Cincinnati Deconstructed, highlighted fascinating food people in Cincinnati. It won a Gold Addy for Best Digital Web Series and was distributed through Cincinnati.com, Soapbox Media and the jumbotron on Fountain Square.

Experience

Associate Creative Director at Barefoot Proximity
March 2017 – Present

Founding Partner / Managing Director at Cincinnati Food and Wine Classic
August 2013 – January 2017 (3 years 6 months)

Senior Copywriter at Eric Mower + Associates (formerly Strata-G Communications)
December 2010 – June 2014 (3 years 7 months)

Copywriter at Strata-G Communications
August 2010 – December 2010 (5 months)

Senior Graphic Designer at Compass Clinical Consulting
March 2009 – August 2010 (1 year 6 months)

Senior Graphic Designer at Cincinnati Public Schools
June 2006 – March 2009 (2 years 10 months)

Graphic Designer at Cincom Systems
May 2004 – June 2006 (2 years 2 months)

Publications

Senate: Street and Savory
February 1, 2013
Published Dan Wright’s Senate Cookbook under the City Stories label. In charge of writing + organizing and directing a team of editors, illustrators, designers, and photographers to create over 165 recipes and stories about the chef.

Todd Kelly’s Orchids at Palm Court
October 1, 2011
Wrote this cookbook with Executive Chef, Todd Kelly—with over 65 recipes from Orchids at Palm Court, the critically acclaimed restaurant at Hilton Cincinnati Netherland Plaza. Also led a team of designers and editors to create the finished product.

Education

Midwest Culinary Institute
2010 – 2012
Culinary Arts

Michigan State University
2000 – 2004
Bachelor of Arts degree with a concentration in graphic design